Micromax now plans to take on the Chinese smartphone giants with its newly introduced ‘In’ series. Micromax has now launched Micromax In Note 1 starting at Rs 10,999 and Micromax In 1B starts at Rs 6,999.
Micromax is sort of sandwiched between the biggies and the smaller/unknown Chinese companies.
Micromax, TranServ and Visa has announced a strategic partnership and have signed a MoU which will utilize Micromax’s mobile devices to leverage Visa’s unique digital payments products and TranServ’s fin-tech…
Vineet Taneja had earlier worked with Samsung India and stints at Bharti Airtel before joining Micromax in July 2014. It is said that Vineet Taneja had clashes with the promoters namely Rahul Sharma, Rajesh Agarwal, Vikas Jai and Sumeet Kumar and could not implement his ideas.
This will be India’s first smartphone based native payments solution whereby Micromax users will be able to conduct financial and social transactions to friends and making payments through native phone integrations, such as contacts in the device address book.
The plants will be set up in Rajasthan, Telangana and Andhra Pradesh and start operations by next year. The company aims to reduce the imports from China by increasing the production. The company will invest Rs 100 crore in each plant. Micromax currently has an assembly unit in Rudrapur, Uttarakhand.
The Delhi HC said on Wednesday that Micromax-owned Yu Televentures was found to be violating Ericsson’s patents. Earlier in 2014, Micromax was slapped with a fine for violating patents owned by Ericsson; the ruling now applies to Yu Telelventures as well, said the court.
YU brand smartphones YUPHORIA will be priced at Rs 7999; the YUNIQUE will be priced at Rs 6499, and the YUREKA PLUS at Rs10,999. These models will be one of the first set of VoLTE phones to be made available across Retail Outlets in India
Under the new partnership, Gaana will be available on all Micromax smartphones, enabling users to seamlessly stream music. New Micromax smartphone users will also receive free trials to Gaana+, allowing unlimited downloads with no advertisements.
Micromax announces 3 new additions to its existing 4g LTE range of smartphones— the Canvas Blaze 4G, the Canvas Fire 4G and the Canvas Play 4G. The Canvas Blaze 4G and Fire 4G is a budget phone priced at Rs6,999; While the Play 4G is priced at Rs12,499.
Kapoor’s departure is possibly over differences with founders over strategy. Kapoor was tasked with turning Micromax into a global brand, raising money and building software capabilities. The company has shelved IPO plans and it’s fundraising efforts are yet to bare any fruit.
The OS will run on smartphones, tablets, televisions and wearables. The first device running on the new OS is expected to be launched before the end of the current financial year. Micromax is looking to bring a differentiated experience to consumers, similar to Xiaomi’s MiUi OS.
Rahul Sharma, co-founder of Micromax is apparently all set to tie the knot with Bollywood and South Indian actress Asin. The couple has maintained a tight lip about their relationship, meeting a few years ago through Akshay Kumar and Twinkle Khanna, the first brand ambassadors of Micromax. Asin said that she is wrapping up all her professional commitments.
The moves marks Micromax’s first international investment and is part of its plan to build a robust ecosystem of devices as well as services. Financial details of the deal have not been disclosed. MiMedia enables users to access their digital content, including photos, videos, music and other files from anywhere, acting as a value add for Micromax customers.
The device features a 5.5-inch FHD display and is powered by a Snapdragon 615 processor coupled to 2GB of RAM. Internal storage stands at 16GB, there’s a 13MP primary camera and a 5MP front-facing unit. The battery is rated at 2,500mAh and the device runs on Cyanogen OS 12. Registrations for the device have opened and it goes on sale on July 24.
The device which was announced last month has been priced at Rs 999. The YUFIT is the first wearable from Indian smartphone manufacturer Micromax. Development of the YUFIT was aided by Micromax’s investment in healthcare startup HealthifyMe. The band is compatible with both YUFIT and HealthifyMe apps.