With this launch, MobiKwik targets doing 25000 daily bus bookings by December 2016.
Users can now travel cashless by signing up for either Meru’s own My Wallet, Citrus, Paytm or Mobikwik’s digital wallets. All users have to do is sign in with their preferred digital wallet service. The company has also rolled out a zero click payment system. As Ola and Uber pump in massive capital to fuel their growth, Meru is looking at other avenues to stay in the game.
Customers will be able to recharge their digital wallets with cash at any of the Bank’s 4,000+ branches in the country. Even people without a bank account or access to net banking services can now use MobiKwik’s service. In order to facilitate recharging its wallet with physical cash, the company has come up with a new feature called CashPay. Through this, users will be able to add funds by making out a regular cash deposit slip at any ICICI bank branch.
Mobikwik has over 15 million users and 25,000 merchants.
Given the popularity of CCD among youth segment, this is certainly a big catch for Mobikwik.