myntra Archives - NextBigWhat

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After A Year, Myntra To Re-Launch Its Desktop Site On June 1

Ashish Sinha
May 3, 2016

Retracting its app only move, Flipkart owned Myntra is relaunching its website on 1st June. “We found that while a majority of the growth is driven by mobile, the volume…

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Myntra Plans To Enter US Market And Curb Its Losses

Ashish Sinha
February 1, 2016

Flipkart owned Myntra after reporting a loss of Rs 740 crore is planning to foray into the US market and has set up a subsidiary of Myntra Inc. The e-commerce player plans to achieve profitability by 2017 and thus is looking for opportunities. Myntra had reported losses of R173 crore in FY14.

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Myntra Is Targeting $1Billion GMV In FY 2016-17; Clocks $800mn Annualized GMV In Jan’16

Ashish Sinha
January 28, 2016

By the end of December 2015, there were over 2000 brands on the Myntra platform, of which 800 new brands had been on-boarded in 2015. The top brands for the year were Roadster, Puma, Nike, Vero Moda & UCB.

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Myntra Ditches App-only Model, Will Roll Out Mobile Website Soon [Finally]

Ashish Sinha
December 1, 2015

Myntra has decided to drop their app-only ‘long-term strategy’ and is rolling out a mobile website, which is currently under pilot testing. The development came after their app-only strategy backfired with a steep fall in traffic and sales.

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RSS Volunteers Want Government To Take Legal Action Against Myntra For Selling Cow Leather Shoes

Ashish Sinha
November 12, 2015

After so much of noise about the beef ban, RSS voluteers now want the government to take action against Myntra for selling cow leather shoes!. Myntra’s first response? An immediate sorry (which wasn’t needed). But this just goes on to say how deep these issues can hurt businesses.

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Tech

Is It A Good Move To Go App only? Some Perspective From FMCG World

Ashish Sinha
July 31, 2015

FlipKart/Myntra’s assumption that people who prefer web/m-site will all ‘eventually’ move to app is untenable at best. Customers have way too many options to get dictated by one brand.

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Over 400 Delivery Staff of Flipkart & Myntra Go On Strike. Their Ask? Toilets

Ashish Sinha
July 31, 2015

Delivery staff for Flipkart and Myntra in Mumbai have been on strike since Monday. Supported by the Mumbai Navnirman Sena, the workers are demanding benefits such as bathrooms at delivery centers, a 6 day working week, fixed duty hours and medical insurance for those that ride bikes. The E-commerce companies have claimed that the strike is because of misguided interests.

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Ladies : Ola and Myntra Have Partnered To Give You a Makeover

Ashish Sinha
July 31, 2015

Ola and Myntra will flag off ‘LookGood Express’, dedicated cabs from Ola, armed with all goodies to offer a complete makeover to customers across Bangalore, Mumbai, Hyderabad, Chennai and Kolkata on August 2nd. LookGood Express will have a personal style advisor from Myntra who will gather relevant styling details required to design a cool new look for them.

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myntra

After A Year, Myntra To Re-Launch Its Desktop Site On June 1

Myntra Plans To Enter US Market And Curb Its Losses

Myntra Is Targeting $1Billion GMV In FY 2016-17; Clocks $800mn Annualized GMV In Jan’16

Myntra Ditches App-only Model, Will Roll Out Mobile Website Soon [Finally]

RSS Volunteers Want Government To Take Legal Action Against Myntra For Selling Cow Leather Shoes

Is It A Good Move To Go App only? Some Perspective From FMCG World

Over 400 Delivery Staff of Flipkart & Myntra Go On Strike. Their Ask? Toilets

Ladies : Ola and Myntra Have Partnered To Give You a Makeover

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