Myntra Makes A U-Turn, Brings Back Mobile Site

Myntra which had gone app only last year, has now reopened its mobile website. Myntra does not want to lose out on customers who don’t use the app or are not interested in installing the app. The company still plans to focus only on mobile strategy as it claims that the majority traffic is from mobile.

Myntra Plans To Enter US Market And Curb Its Losses

Flipkart owned Myntra after reporting a loss of Rs 740 crore is planning to foray into the US market and has set up a subsidiary of Myntra Inc. The e-commerce player plans to achieve profitability by 2017 and thus is looking for opportunities. Myntra had reported losses of R173 crore in FY14.

Over 400 Delivery Staff of Flipkart & Myntra Go On Strike. Their Ask? Toilets

Delivery staff for Flipkart and Myntra in Mumbai have been on strike since Monday. Supported by the Mumbai Navnirman Sena, the workers are demanding benefits such as bathrooms at delivery centers, a 6 day working week, fixed duty hours and medical insurance for those that ride bikes. The E-commerce companies have claimed that the strike is because of misguided interests.

Ladies : Ola and Myntra Have Partnered To Give You a Makeover

Ola and Myntra will flag off ‘LookGood Express’, dedicated cabs from Ola, armed with all goodies to offer a complete makeover to customers across Bangalore, Mumbai, Hyderabad, Chennai and Kolkata on August 2nd. LookGood Express will have a personal style advisor from Myntra who will gather relevant styling details required to design a cool new look for them.

Has Myntra’s App-only Strategy Backfired?

Since the App-only decision there is a steep down fall in their ranking as well as traffic. Based on the stats from Alexa, presently this is ranked as 289 in India and fell down 713 positions from global ranking perspective.

Myntra Gets New CEO; Hires Ananth Narayanan From McKinsey

Ananth Narayanan is a 15-year McKinsey veteran who heads product development in Asia and the consulting firm’s automotive practice in India. He earlier helped establish McKinsey’s China sourcing centre. Mukesh Bansal will take the position of chairman of the board, and also focus on the Flipkart commerce platform.

Oh Boy! Myntra Is Back On The Web [And It’s Down Again]

The team at Makkhichoose has ported Myntra’s app content on a website – Myntrality.com. You can’t buy products off Myntrality.com, just view those listed on the Myntra app. The site lists each item code, for you to easily find it easily within the app. Makkhichoose clearly mentions that the items listed on Myntrality.com are those from Myntra, but there still could be a few legal issues with the whole deal.

Myntra Shuts Its Website And Transitions Into An App-Only Business

The move is in line with the growing importance of smartphones in the country as internet access devices. While many questions have been raised, the bottom line is that Myntra wants to show that it’s going all-in. Myntra claims its app already receives 90% of its traffic, and 70% of its revenues are channeled through the app. While the company expects some short term attrition, it isn’t too worried about it as it reiterates that jumping to the app is part of its long-term strategy.

The Quintessential Low-Down On Myntra’s Mobile Strategy

Myntra is shutting down its website and solely focusing on its app from May 15. The company says the move was motivated by the growth of smartphones as internet access devices in India and the reducing importance of the PC. Moreover, the in-app experience is far greater than mobile web experience, which further caused the company to take an app-only stand.