Myntra Makes A U-Turn, Brings Back Mobile Site

Myntra which had gone app only last year, has now reopened its mobile website. Myntra does not want to lose out on customers who don’t use the app or are not interested in installing the app. The company still plans to focus only on mobile strategy as it claims that the majority traffic is from mobile.
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Over 400 Delivery Staff of Flipkart & Myntra Go On Strike. Their Ask? Toilets

Delivery staff for Flipkart and Myntra in Mumbai have been on strike since Monday. Supported by the Mumbai Navnirman Sena, the workers are demanding benefits such as bathrooms at delivery centers, a 6 day working week, fixed duty hours and medical insurance for those that ride bikes. The E-commerce companies have claimed that the strike is because of misguided interests.
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Oh Boy! Myntra Is Back On The Web [And It’s Down Again]

The team at Makkhichoose has ported Myntra’s app content on a website – Myntrality.com. You can’t buy products off Myntrality.com, just view those listed on the Myntra app. The site lists each item code, for you to easily find it easily within the app. Makkhichoose clearly mentions that the items listed on Myntrality.com are those from Myntra, but there still could be a few legal issues with the whole deal.
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Myntra Shuts Its Website And Transitions Into An App-Only Business

The move is in line with the growing importance of smartphones in the country as internet access devices. While many questions have been raised, the bottom line is that Myntra wants to show that it’s going all-in. Myntra claims its app already receives 90% of its traffic, and 70% of its revenues are channeled through the app. While the company expects some short term attrition, it isn’t too worried about it as it reiterates that jumping to the app is part of its long-term strategy.
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The Quintessential Low-Down On Myntra’s Mobile Strategy

Myntra is shutting down its website and solely focusing on its app from May 15. The company says the move was motivated by the growth of smartphones as internet access devices in India and the reducing importance of the PC. Moreover, the in-app experience is far greater than mobile web experience, which further caused the company to take an app-only stand.
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