Netflix Tests Feature to Limit Password Sharing!

For anyone still using someone else’s Netflix account, Netflix is bringing a new feature to put an end to it. The streaming platform is testing a feature that intends viewers to verify they share the same household with the account holder to limit the password sharing. This test is to stop the spread of passwords among people to prevent fraud.

“If you don’t live with the owner of this account, you need your own account to keep watching,” the screen reads, according to Streamable.com, which first reported the test.

The streaming platform wants to ensure that the owner and the users of an account live in the same household to limit screen sharing. The test has been rolled out to some customers using Netflix’s TV app. The company’s terms of service also added that it “may not be shared with individuals beyond your household.”

The major reason behind the test is the fact that streaming services proliferate, and more people share passwords and services.

A Netflix spokesperson said, “This test is designed to help ensure that people using Netflix accounts are authorized to do so.”

When a Netflix user chooses their profile on a shared account, a question box pops up asking them to verify their account by confirming by a text or email sent to them. Viewers are given the option to verify their identity through a code sent to the Netflix account’s owner. If the user is not an authorized user of the account, Netflix gives a prompt to set up a new account with a 30-day free trial.

Netflix has benefited the most as the streamer, which added about 37 million new customers last year, reaching around 203.67 million subscribers in 2020.

Netflix’s CEO Reed Hastings said back in 2016, “no plans on making any changes” to limit the password sharing. Reed also added that “password sharing is something you have to learn to live with because there’s so much legitimate password sharing, like you sharing with your spouse, with your kids …. so there’s no bright line, and we’re doing fine as is.”

Netflix confirmed the test but didn’t confirm the location or the number of users who were a part of this test. We need to wait and watch if this testing feature is going to be universally accepted.

You may also like:
Leadership 101: Be A Practitioner, Not Just A Manager!
A Guide to Startups: VC and PR are like Drugs!

‘Netflix StreamFest’ on December 5th & 6th – Netflix promises a weekend of free & unlimited binge-watching

https://www.moneycontrol.com/news/business/free-netflix-in-india-netflix-streamfest-to-allow-watching-content-without-subscription-on-december-5-6-6140311.html

Missing estimates for new subscribers during the Covid pandemic, US-based content-streaming platform Netflix has announced that it will host a ‘StreamFest’ in India, that will allow non-subscribers to experience the service for free during the weekend.

Netflix StreamFest kicks off December 5 at 12:01 am and ends December 6 at 11:59 pm. All a non user needs to do is set a reminder for the StreamFest on http://netflix.com/StreamFest by signing up with their name, email/phone number and a password and start streaming without any payment.

In its effort to provide great quality service to all viewers, Netflix will be limiting the number of free viewers and if users see a “StreamFest is at capacity” message, Netflix will let them know when it is good to stream again.

Netflix strikes it big in India after partnering with Jio

https://www.indiatoday.in/technology/news/story/jio-helped-netflix-gain-subscribers-in-india-with-tie-up-1737561-2020-11-03

Netflix has gained millions of subscribers in India after partnering with Jio.

The Jio-Netflix tie-up seems to be working well for Netflix, with Jio offering its users monthly and yearly Netflix subscriptions on its postpaid plus and Jiofiber plans. Netflix is now expecting to gain more than 4 million paid subscribers in India by the end of the year.