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The Indian online industry has also buckled up to cater to this new segment. Travel sites have started focusing on localised experiences than vanilla sightseeing. Startups are walking an extra mile to bring fresh and innovative ideas to engage users.

New Delhi based travel package site, TravelMasti has been acquired by Via. The company which earlier raised funding from BCCL in 2007 is present (offline) in Dehradun, Rajkot, Jamnagar,Surat cities through its Travelmasti Lounge Network.