The Untold Design (Hi)story Of The Original Emoji
In the late 1990s, the Japanese telecom giant NTT DoCoMo offered an early mobile service called i-mode that let users send small amounts of data over their pagers, including a…
Browsing Tag
prodgeeks
12 posts
What Happens When Data Scientists and Designers Work Together
Rise Science came to IDEO with a challenge. The young startup had built a robust data platform for college and professional athletes to track their sleep and adjust their behavior…
Market Size Doesn’t Equal Market Demand
Market size is just a lazy proxy for the magnitude of market demand. But market demand is actually a function of: Number of people who have a problem or desire…
How to launch when everyone’s watching
It’s not easy to hear that your product is ugly. Or that it’s confusing and out of date. » Read
Great businesses think and act like a media company, not an ordinary business
Instead of the commercial, be the show.
Google Maps’s Moat
Google has gathered so much data, in so many areas, that it’s now crunching it together and creating features that Apple can’t make—surrounding Google Maps with a moat of time.…
Drift’s Killer Brand Strategy: How to build a B2B SaaS brand that will stand the test of time
Building great products is no longer enough. Creating stellar content is no longer enough. Differentiating through price is no longer enough. And the reasons are quite simple… Someone can copy…
Stubborn sales stereotypes we really need to get over
Human beings can usually recognise a ridiculous caricature when we see one. We know when something is too over-the-top and stereotyped to possibly reflect reality. Unless, that is, we’re thinking…
The Delightful Secret of Successful User Onboarding
There is a key secret that can help – one that connects churn and a strong user onboarding to deliver higher retention: the “Aha!” Moment. This moment, or the lack…
Great Products vs. Great Businesses
Making a business work requires mastering a series of steps, each one harder than the one before it. I call it the hierarchy of profit. Great products live in the top…
Meetup’s V1.0 slide speaks of clarity which many products lack
Meetup has been acquired by WeWork and this is how the V1.0 of Meetup’s pitch slide looked like.
