How to avoid cognitive traps while building products: Introducing Paras Chopra, Wingify #ProdGeeksConf Speaker

ProductGeeks Conf is all about the ones who build and scale world-class products.
Scheduled for April 14th in Bangalore, ProductGeeks Conf brings together some of the best product mind from the country – we guarantee you an amazing learning experience.
We are happy to announce our next speaker, Paras Chopra. Paras, as you know is the cofounder and chairman of Wingify – one of the most successful product startup from India (totally bootstrapped).

At ProductGeeks Conference, Paras will talk about the trap of cognitive bias and how to avoid them.

Cognitive traps and how to avoid them while building products.

His talk will include:
– Confirmation bias during user interviews
– Efficiency bias for keeping engineers busy
– Customer development bias that neglects moats
– Selection bias that only selects for vocal customers
– Complexity bias that reduces simplicity
– Beauty bias that leads to bad design
#BeThere.

ProductGeeks Conf Details


Date: April 14th (Bangalore)
Venue: Hotel Park Plaza, Outer Ring Road, Bangalore.
Contact: team@nextbigwhat.com
Speakers/Agenda: nextbigwhat.com/productgeeksconf/
Discount Code: Use the discount code “NEXTBIGWHAT” (grab more than 30% discount. Ticket prices will increase after this weekend).

Who are the other speakers?

  • ixigo founder, Rajnish Kumar on Building a great product (at scale) for the mass.
  • Airbnb’s Mona Gandhi (Topic: Your secret, most powerful retention hack is…. YOUR PRODUCT!)
  • Ex-Intuit’s design lead, Deepa Bachu (Topic: Building successful solutions your customers will love (+ understanding consumer behavior).
  • WebEngage’s VP Products, Arpit Rai (Topic: Using customer development to build your SAAS business. How customer development can be used to increase conversion, lower churn, create pricing etc.)
  • And MANY MORE…

PS: Frankly, you will never see such an amazing content anywhere else. Join in if organic/meaningful growth is what you/your company aims for.
FAQs:
– Will there be live streaming? No.
– Will there be video recording available? Only for attendees.

Lessons learned selling software to Indian SMEs and Corporates: Ashish of POSist [#ProdGeeksConf Speaker]

They say selling to Indian SMEs and corporate is tough. But then, you gotta do what you gotta do.
Meet Ashish Tulsian, Founder / CEO of POSist.

At ProductGeeks Conference, Ashish will share how POSist went from selling software to SMEs and one fine day, pivoted to selling to corporates.
And that needed an entirely new way of thinking.

How would you change the pricing structure?
What would you do with your SME customers?
When do you decide to pivot? Why pivot when you are doing well?
What about the market size?


Let’s listen to Ashish Tulsian share the lessons learned selling software to Indian SMEs/Corporates.
Date: April 14th (Bangalore)
Venue: Hotel Park Plaza, Outer Ring Road, Bangalore.
Contact: team@nextbigwhat.com
Speakers/Agenda: http://events.nextbigwhat.com/
Discount Code: Use the discount code “NEXTBIGWHAT”




 

The Trap Called Build..Build..Build..and Build… #ProdGeeks Conf

“It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes” – Warren Buffett.

If you are a tech founder or you work for a startup and you are sure of getting your salary for this month – well, congratulations!
More than 90% startups are dying and it is time to learn from their mistakes.

And let me tell you one thing.

While founders / companies blame investors, the reality is that most companies die / are dying due to the fact that they ‘never ever’ had a product.

Let me repeat: They ‘never ever’ had a product.
Globally, 42% startups failed because…there was no market need for their product.
In India, the numbers are very very high. In India, most (and I really mean ‘most’) founders / product teams keep themselves (and investors) busy with new features, new launches.

Without talking to customers.
Without building things which customers actually need.
Building in a silo.

In fact, the assumption is that more features = successful product.
And this is what I call BUILD TRAP.
And not just this mistake, there are many such mistakes founders / product teams often commit – and by the time they realize the mistake, the game is already over.
High time you learn from other’s mistakes and fix the foundation.
Ladies and Gentleman:
Presenting to you, my talk on “The Trap Called Build..Build..Build..and Build…” – these are a collection of learning from various startups / products / my own experience and I will be sharing it all at the upcoming ProductGeeks Conf.
There won’t be any recording / live streaming of this session (expect name calling 🙂 )


» Attend ProductGeeks Conference: The place to learn growth / scaling from some of the best product minds.

Date: April 14th (Bangalore)
Venue: Hotel Park Plaza, Outer Ring Road, Bangalore.
Contact: team@nextbigwhat.com
(Partial) Speakers/Agenda: http://events.nextbigwhat.com/
Discount Code: Use the discount code “NEXTBIGWHAT”

[rpt name=”202186″] Partial speaker list
ProductGeeks Conf Speakers
ProductGeeks Conf Speakers

Using customer development to build SAAS business: Introducing Arpit of WebEngage, ProductGeeks Conf Speaker

How do I understand my customer (MUCH better)?
How do I engineer growth in the product? Prioritize features?

If you aren’t going through these questions, chances are that you are either lying or well..you don’t exist. Most products (including B2B / B2C) fail at identifying the real needs of customers.
Globally, 42% startups failed because they could not figure out customers requirements.
Why is customer development so difficult? How can I get it right? Is there a methodology to it?
Meet Arpit Rai – he is the VP of Product at WebEngage. Prior to WebEngage, Arpit worked in product & growth at BrowserStack and was the first product hire there.

Arpit is speaking at ProductGeeks Conference (April 14th @Bangalore) and his topic is:

Using customer development to build your SAAS business.

In Arpit’s own words:

Using customer development to build your SAAS business (in addition to just building the product, I intend to also talk about how customer development can be used to increase conversion, lower churn, create pricing etc.
These will be all real lessons from BrowserStack and WebEngage. No gyaan.


ProductGeeks Conf is a 1 day conference that brings India’s product ecosystem together – right from entrepreneurs, to product leaders, product managers, decision makers (CXOs) and investors together.
The conf, scheduled for April 14th (@Hotel Park PLaza, Outer Ring Road, Bangalore) brings in an inspiring lineup of speakers.

ProductGeeks Conf Speakers
ProductGeeks Conf Speakers

ProductGeeks Conf Details

Date: April 14th (Bangalore)
Venue: Hotel Park Plaza, Outer Ring Road, Bangalore.
Contact: team@nextbigwhat.com
Speakers/Agenda: events.nextbigwhat.com
Discount Code: Use the discount code “NEXTBIGWHAT”
[rpt name=”202186″]

Introducing Mona Gandhi: Airbnb Growth team founding member #ProductGeeksConf Speaker

“How do I understand my customer (MUCH better)?”
“How do I engineer growth in the product? Prioritize features?”
“How do I scale the product team ? Optimize Marketing ?”
“What does the real Next Billion User market look like ? ”

If you are going through these questions in your product/startup journey, ProductGeeks Conf is just right for you.
ProductGeeks Conf is a 1 day conference that brings India’s product ecosystem together – right from entrepreneurs, to product leaders, product managers, decision makers (CXOs) and investors together.
The conf, scheduled for April 14th (@Hotel Park PLaza, Outer Ring Road, Bangalore) brings in an inspiring lineup of speakers – and we are glad to introduce to you, Mona Gandhi.
Mona Gandhi is the founding member of Growth team @ Airbnb.
Mona started as the first female engineer at Airbnb in San francisco in 2011. She built the Growth team at Airbnb, focusing on tactics from a product and tech standpoint. More recently she decided to move to India to help build Airbnb’s footprint in Asia Pacific. Previous to Airbnb, she worked at Apture, Socialmedia.com & SixApart.
Her talk topic? Well, we believe most founders and product leaders need to be there:

Your secret, most powerful retention hack is…. YOUR PRODUCT!

For more context, read Ashish’s piece on T-1 time.

ProductGeeks Conf Details

Date: April 14th (Bangalore)
Venue: Hotel Park Plaza, Outer Ring Road, Bangalore.
Contact: team@nextbigwhat.com
Speakers/Agenda: nextbigwhat.com/productgeeksconf/
Discount Code: Use the discount code “NEXTBIGWHAT”




» Who are the other speakers? Well, checkout the partial list.
ProductGeeks Conf Speakers
ProductGeeks Conf Speakers

The First 100 Days of Building India’s Most Viral App: Meet Abhishek Madhavan at ProductGeeks Conf

Less than 3 months old app.

400,000 DAUs.

1.2 million downloads.


Crazy numbers, right? Meet LOCO app, the live trivia game app which is safe to say,  India’s most viral app ever.
There are many such apps in the market right now – but Loco is definitely a winner. What did they do right? How do you go about engineering growth?

The first 100 days of a startup / new product, to a large extent defines the trajectory. How can I get it right? What all do I need to look at?

Hear it from the horse’s mouth. Loco Founder, Abhishek Madhavan will be sharing his growth journey at ProductGeeks Conf, [mks_highlight color=”#eeee22″] the conference that enables you to build winning products [/mks_highlight].

Register Now

Date: April 14th (Bangalore)
Venue: Hotel Park Plaza, Outer Ring Road, Bangalore.
Contact: team@nextbigwhat.com
Event site/Agenda: events.nextbigwhat.com
Discount Code: NEXTBIGWHAT (Ticket price increases by 10% every week).
For partnership/sponsorship related query: please connect with us.


Contact: team@nextbigwhat.com or fill up this form.

Building an awesome product? The application form for ProductGeeks launch stage is open

Our upcoming ProductGeeksConf is meant for those who build, launch and scale great products.
Today, we are glad to announce that the application form for the product launch stage is open (use this link).

10 products will be selected to launch at the conf – ensuring an access to India’s founder/investor/geek/early adopter audience.

If you are a startup or a product company, looking for a great launch stage – go ahead and apply (deadline is March 15th).


ProductGeeks Conf Details

Date: April 14th (Bangalore)
Venue: Hotel Park Plaza, Outer Ring Road, Bangalore.
Contact: team@nextbigwhat.com
Speakers/Agenda: nextbigwhat.com/productgeeksconf/
Discount Code: 40% off. Use the discount code “NEXTBIGWHAT”


Contact us for partnership/sponsorship details.
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Building great products for India at scale: Introducing Rajnish, ixigo cofounder at ProdGeeksConf #Speaker

Building great products is..well, let’s just accept it is very difficult. Especially when it has to scale to variety of users – with the smartest of the smartphone to the basic ones.
ixigo is one of those few consumer companies in India who have grown by the virtue of a great product. Right from the day zero, the company has stayed focused on building a great product and amazing consumer experience.
We are glad to announce that Rajnish Kumar, ixigo cofounder and CTO will be sharing the lessons learned while buildling ixigo at NextBigWhat’s upcoming conference, ProductGeeks Conf. His topic?

Building a great product for India at scale.

Be there!

ProductGeeks conf aims to bring together 1200+ founders, product leaders, PMs, marketers and geeks together. The conf will bring actionable product centric insights to the audience, helping them build world class products.
Date: April 14th (Bangalore)
Venue: Hotel Park Plaza, Outer Ring Road, Bangalore.
Contact: team@nextbigwhat.com
Agenda/Speakers: #prodgeeksconf
Discount Code: 40% off (use the code NEXTBIGWHAT) in the widget below.

PS: [mks_highlight color=”#eeee22″]Ticket price will increase 2 days from now [/mks_highlight]

“Building successful solutions your customers will love” : Introducing Deepa [ProductGeeksConf Speaker] #DesignThinking

42% of startups fail because they were solving a market need that didn’t exist. So, how do you know if the need exists? Do customers really know what they want? Could you not create an amazing solution and then market it so people will use it?

– Our upcoming conference, ProductGeeks Conf totally aims to bring a lot of actionable insights to the ones who aim to who build, launch and scale world-class products.
Today, we are introducing one of the speakers, Deepa Bachu.
Deepa is the Co-Founder and CEO of Pensaar, a Design Strategy and Innovation Consulting firm that uses collaborative and human centered approach of design thinking to create experiences that will be awesome, by design.


Deepa helped pioneer Design Thinking at Intuit working closely with Intuit Co-Founder, Scott Cook. One of the many projects she led, FASAL, went onto become a HBR Case study & one of their Top 10 Innovation ‘must reads’. Fasal helps farmers gain a competitive edge in the marketplace by providing them with pricing and other agricultural advisory information.


In her professional career, Deepa has effectively handled a variety of responsibilities and roles across Experience Design, Innovation, Product Management, General Management and Product Development
She is a design and product leader who spent the last 20 years at large multi-nationals and Tech start-ups leading their Design, Innovation and Product Management functions.
Her topic at ProductGeeks conference (she is speaking on the second day) is:

Building successful solutions your customers will love. The process of understanding customers, falling in love with the problem and not the solution.

Expect a lot of such amazing talks at ProductGeeks conf.

ProductGeeks Conf Details

Date: April14th (Bangalore)
Venue: Hotel Park Plaza, Outer Ring Road, Bangalore.
Contact: team@nextbigwhat.com or just use this form
Event site/WIP Agenda: http://events.nextbigwhat.com/prodgeeksconf
Discount Code: 40% off. Has already been applied in the widget below.
[mks_highlight color=”#eeee22″] Price will increase by 10% in 2 days [/mks_highlight]


[rpt name=”202186″] We are also open for speaker nomination – details here.

Introducing ProductGeeks Conf Speaker: Jonathan Bill

NextBigWhat’s upcoming conference, ProductGeeks Conference will bring together India’s most amazing product leaders, founders and geeks together.

We are working hard to bring together a stellar speaker set – the ones who have a LOT of perspective and experience building great products.
Introducing our first speaker : Jonathan Bill.

Jonathan Bill
Jonathan Bill
Jonathan is a Mobile and Internet veteran, having spent over a decade leading Vodafone’s mobile Internet operations, proposition and strategy in developing markets including India, the Middle East, Africa and Eastern Europe.
Jonathan is co-founder and CEO of CreditMate, a digital lender providing secured loans on used Motorbikes in India. Before CreditMate, he founded BillBachao.com a mobile tariff and signal strength comparison business based on technology and complex algorithms. BillBachao was sold to one of India’s largest business groups in 2015.
He has amazing insights and perspectives on the Indian market and his topic at ProductGeeks Conference (Day 2) would be on the lines of:

Designing for Bharat market (and why founders/product teams need to get out of their AC office).

Expect a lot of interesting takeaways from his talk.

ProductGeeks Conf Details

Date: April 13th & 14th (Bangalore)
Venue: Hotel Park Plaza, Outer Ring Road, Bangalore.
Contact: team@nextbigwhat.com
Event site/WIP Agenda: nextbigwhat.com/productgeeksconf/
Discount Code: 40% off. Has already been applied in the widget below.
[rpt name=”202186″] PS: Ticket prices will increase on Friday.
We are also open for speaker nomination – details here.

ProductGeeks Conference : What Lies Ahead

“How do I understand my customer?”
“How do I prioritize features?”
“How do I find the right problems to solve?”
“How do I scale the product team?”

Our upcoming conference, ProductGeeks Conf aims to bring geeks who build, launch and scale world-class products.

By geeks, we just don’t mean the ones who code, but the ones who think deeper – right from the product (management) teams to marketing, founders and customer success teams.

It’s high time that Indian startup/tech ecosystem starts producing global products – we have limited time to do so (before everything gets Chinesed or Silicon Valleyed). And it’s really high time we go waayyy deeeep into topics like product management / marketing / playbooks etc.
Scheduled for April 14th (Bangalore), ProductGeeks Conf is where you will connect, meet and learn with fellow product fellas.
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[mks_icon icon=”fa-search-plus” color=”#0e28ef” type=”fa”] Product Market Fit to Scaling up.

At scale, all product-market fit fails. What’s the right way to go about it, then? How do I find the right problems to solve? How do I understand my customers 10X better? How do I scale?

[mks_icon icon=”fa-check-square-o” color=”#8224e3″ type=”fa”] Feature Prioritization / Roadmap / Pricing?

How do I prioritize features? How do I build a customer development framework that fuels the next growth?

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[mks_icon icon=”fa-play” color=”#8224e3″ type=”fa”] Building for the Bharat market

What design aspects do I need to take care? What can I learn from others? Let’s decode the next billion market opportunity – together.

[mks_icon icon=”fa-road” color=”#f92786″ type=”fa”] 2 DEEEP Workshops

#1 on Advanced digital marketing and the other on SAAS Metrics.

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The agenda is being worked on (here is a sneak preview).

Ticketing / Details

Date: April 14th
Location: Hotel Park Plaza, Outer Ring Road, Bangalore.
Contact: team@nextbigwhat.com
Event site: http://events.nextbigwhat.com
Discount Code: NEXTBIGWHAT

To give you an idea of the quality, watch these videos from the earlier ProductGeeks conference (we used to club ProdGeeks conf with UnPluggd earlier).

#BeAProductGeek!

Boys and Girls : ProductGeeks Conf Ticketing Starts Today; Grab Your Super Early Bird Discount

Ladies and Gentlemen
We are happy to announce that ProductGeeks Conf ticketing is now open.
After running it as part of UnPluggd for the last 2 years, we are now making #ProdGeeks Conf an independent conference and importantly, doing what’s really needed in the current ecosystem.


  • Enable Founders and Product Teams to Build Great Products.
  • Open new doors (customers) for them.
  • Bring insights from several DOERs from larger corporates and be the platform that connects the dots.
  • Workshops on PM, Growth, AI.

Date: Jan 19th, 20th [2018] Venue: Hotel Park Plaza, Bangalore (Marathahalli).
Agenda / Speaker details: We have put up a draft agenda here. The agenda is still being worked on. But as with any NextBigWhat conference, expect deeper content and lots of actionable insights.
Who should attend this? If you are into products, you should be here. If you are explore answer to questions around scaling / marketing / product management / emerging tech (like AI / ML) to emerging opportunities like Bharat, you should be attending ProductGeeks Conf.
What you won’t get here? Gyaan / Talks around entrepreneurship/startups. THis is a conference of DOERs and for those who aim to build great product business from the country.


Super Early Bird Discount Code: NEXTBIGWHAT