Why Netflix didn’t follow the regular Gold, Silver styled subscription plan names from the beginning

It is quite natural for any company to follow the industry trend of naming pricing plans – after all, use the nomenclature what others are using, as customers (we hope) understand these nomenclatures quite well.

But Netflix took a first-principle approach to this and decided not to use the standard naming of its subscription pricing plans.

Instead, they stuck to keeping things simple and as a function of what-you-get.

After all, if you name something you take up precious seconds during the sign up flow where the consumer evaluates the names themselves, then evaluates the offer.

And you have to spend ad money/attention educating consumer on what the name of the plans mean. If I tell you that you’re on the “3 DVDs-at-a-time” plan it is much clearer than telling you that you are on the “Gold” plan.

Barry Enderwick Former marketing Netflix 2001 – 2012 (Via)

Simple, right? The usual ‘Don’t-make-me-think’ strategy, which has gone super rare these days.

Building high performing product teams especially during hypergrowth phase: Praful Poddar in conversation with Ashish Sinha

We are currently seeing a lot of hypergrowth in the startup ecosystem.

One of the main challenges with such a hypergrowth phase is that teams often end up working in a silo, as the common denominator of company/team culture often is overruled in the name of hustling.

So how does one look at this from a product leadership perspective? As with most things in life, there are no right or wrong answers – just perspectives.

Here is one from Praful Poddar, who has seen some of this hypergrowth phase at Snapdeal/OLX.

By the way, Praful Poddar is also a contributor on FWD app, that enables to learn product management skills (and more) without burning a hole in your pocket.

The ‘Moving FWD with Ashish Sinha’ show brings you actionable wisdom from global leaders – all delivered in a bite-sized format.

Catch Moving FWD with Ashish Sinha show on your fav podcast app: Spotify | Google | Anchor ..and everywhere.

Why all consumer products eventually become cluttered? Kunal Shah on UX, Product Management and Dhandha

Why all consumer products eventually become cluttered? Everyone starts with a simple and an appealing user experience, but after a few rounds of funding and user traction – they all look like the same.

What gives? Hear out this interesting explanation from Kunal Shah.

Catch The Ashish Sinha show on your fav podcast app: Spotify | Google | Anchor ..and everywhere.

How Kunal Shah Identified the Opportunity called CRED

How Kunal Shah Identified the opportunity called CRED.

How is he able to identity opportunities and create new business models, when everybody is guesstimating the business model of CRED 🙂

Catch this #UnPluggd conversation between me and Kunal at the last real-world #UnPluggd conference in Bangalore (this happened just a few days post CRED’s launch).

Catch The Ashish Sinha show on your fav podcast app: Spotify | Google | Anchor ..and everywhere.

How do I build a global sales team for my SAAS startup? Raviteja of MoEngage shares his playbook

How do I build a global sales team for my SAAS startup? Raviteja, cofounder and CEO of MoEngage shares his playbook.

After all, each geography is a new market – goes through zero to one, one to 10 and 10 to N phase.

The Ashish Sinha show brings you actionable wisdom on product, growth and org building from the best practitioners out there – all in less than 5 minutes.

Catch The Ashish Sinha show on your fav podcast app: Spotify | Google | Anchor ..and everywhere.

Finding Product Market Fit : Wisdom from Bhavin Turakhia

Finding Product Market Fit is tough and while there are tons of books written on it, there are a very practical insights from the doers. Do listen to this conversation between Ashish Sinha (Founder, FWD app) and Bhavin Turakhia (Flock, Zeta, Radix) on how Bhavin looks at the product-market fit journey.

» Do subscribe to the Ashish Sinha show on your fav podcast app (link) for actionable business wisdom in less than 5 minutes.

Bhavin Turakhia on running multiple companies with completely different business models [Podcast]

Bhavin Turakhia runs multiple companies – Flock, Zeta, and Radix. And all of them are in different domains, with completely different business models.

How is he able to do it? Well, let’s hear out from him.

The ‘Moving FWD with Ashish Sinha’ show brings you actionable wisdom from some of the global best leaders – all delivered in a bite-sized format.

Catch Moving FWD with Ashish Sinha show on your fav podcast app: Spotify | Google | Anchor ..and everywhere.

From QA to Product Management: How do I make that transition? [Answered]

Is it even feasible? What skills do I need to learn and unlearn in order to transition from QA to Product Management role.

Well, a lot of companies want to hire product managers who have had a QA or support background – but then, they look for that extra spark.

What’s that extra spark? Can anybody do this?

First, let’s talk about the QA role. A great QA professional has extremely sharp attention to detail skills (can identify bugs like a James Bond); and this helps tremendously in the (smooth) transition to a product management role.

QA Can Zoom like a PM

The smartest QA professionals are really good at zooming out and then zooming in.

Wait!!!

What’s zooming out and zooming in?

Zooming-out is taking a high-level view – that is, from feature to a product and then to business side of things, from user story to user journey, i.e. evaluate everything from multiple stakeholders’ perspective.

Zooming-in is just the opposite – that is, go deep into the product and the feature set. What works and what doesn’t? How should the user experience be? What should the user do? You wanna have a red button or a blue one? Which one works in what context? What are the edge cases?

Tell me, who handles all these in a product team? Ideally, a curious QA team member !

Note: Not all QA professionals are really fit to transition to product management role. One of the main challenges I see with many QA professionals is that they don’t question others a lot. That is, they do not question the features, the user flow etc and tend to just test without really worrying about the user experience – that doesn’t really fly in product management career.


Wanna transition from QA to Product Management? Get the FWD app!

Flipkart: The Untold Story of Experiments and Thinking Differently [Mekin on NextBigWhat Radio]

Flipkart has tried and failed at many ambitious projects – more than anybody other startup (even today)!

Right from some of the *ahead-of-its-time* products like Payzippy to Flyte. But then, building a culture of experiments and big bets need different thinking. Which is what helped Flipkart create a flywheel.

Welcome to new episode of NextBigWhat Radio, a series of podcasts where we bring you candid / unfiltered insights from some of the best minds.

Our guest for NextBigWhat Radio’s new episode is Mekin Maheshwari, the founder & CEO of Udhyam Learning Foundation.

Mekin joined Flipkart in 2009 to head technology. After having built a strong technology foundation and a great team, he moved on to running two new businesses before finally heading their HR for his last 2 years at Flipkart.

In this conversation with NextBigWhat’s Ashish, Mekin discuss the early days of Flipkart, hiring culture and lessons from many experiments (some notable failures include Payzippy, Flyte).

You will love it !

 

Search for ‘NextBigWhat’ in your fav podcast app and we will meet you there!

 

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