Although there has been a decline of 4% YoY and a QoQ decline of 12.8% in handset shipment, India brands have grown by 45% compared 7% to 4Q’15 and the handsets made out of India contributed 67% to the sales, reveals CyberMedia research firm.
India shipped 52.8 million handsets in the January-to-March period compared with 55.4 million a year earlier.
The report also says that the average selling price of smartphones have increased.
“We saw for the first time, price band of Rs 10,000 – 15,000 contributing the maximum (22%) towards the Smartphone shipments. Usually, the prime contributor used to be the price bracket of Rs 6,000 – 8,000,” said, Faisal Kawoosa, Lead Analyst CMR’s Telecom Practice.
Samsung led with a 28% share followed by Micromax with 16% and Intex with 12%. The No. 4 and No. 5 positions were taken by Lenovo and Reliance Jio, with 9% and 8% shares, respectively.
The report also highlights that there has been a significant increase in shipments from Lenovo, Oppo, LG, Panasonic, Micromax, Intex, LYF (RJio) and Vivo in Rs 10,000 – 15,000 price bands. Few brands which has also done an exceptional work include Lenovo’s K4 Note, LeEco’s Le 1S, Micromax’s Canvas Mega 4G, Huawei’s Honor 5X and Intex’s Aqua Freedom.