The Future of Analytics : Chase the Bad Outcomes

Most start-up in the world of analytics are chasing the ‘good’ outcomes. If you have that ‘keeda’ in your mind about starting up something in analytics, think of some idea that could prevent any of these ‘bad’ and ‘ugly’ scenarios and you could be the next billionaire

Is Reporting Really Analytics?

Sometimes the usage of mathematics (or lack of it) is also cited as a reason for reporting being different from analytics. While this may be true factually, unless we get into the ‘why’ we may not notice that reporting is really nothing but analytics.