We ‘take a call’ on so many options based on partial, unverified data. We wrap opinion in the more acceptable layer of a “hypothesis” and “play it by the ear” all the time.
In India, where the feet on the street approach to selling is prevalent, software based products can be sold better with the help of case studies, says Vijay Sharma, the co-founder of Exotel.
I authored a widely discussed book about sexual desire for which we analyzed the fantasies and desires of millions of men and women around the world. The picture that emerged couldn’t be clearer: men and women are fundamentally different. And yet, we create user interfaces as if they weren’t