Voonik acquires Dekkoh, a styling and personalisation app

Voonik has announced the acquisition of Dekkoh. 

Dekkoh was founded by Aditya Chalsani and Varun Mathew, as a fashion discovery platform that allows users to chat one-on-one with their own personal stylist and buy clothing and accessories that suit them. It connects stylist community of more than 200 stylists to consumers seeking fashion advice and also have a rule based chat bot technology.

Over the last few months, the company has acqui-hired Zohraa, Picksilk, Styl, TrialKart and Getsy.

Voonik CEO and Co-Founder Sujayath Ali said, “Voonik is built around personalised fashion, to provide every customer a solution and opportunity to be fashionable every day. Personalisation is what has set us miles ahead of competition. Dekkoh platform is doing the same through an engaged community of stylists and a highly data driven profiling and chatbots. We will use their expertise in further strengthening our personalization engine. There is a great synergy between the Voonik and Dekkoh platforms and we are happy to onboard a talented team.”  

Voonik Enters Men Segment; Launches Mr Voonik [Losing Differentiation OR Bigger Market Share?]

Voonik which so far has only focused on women segment has now launched Mr Voonik, a fashion app dedicated to men’s fashion. Mr Voonik will not only offer a wide choice of men’s clothing and accessories, but will also save shopping time for men with the highly coveted personalisation services that are a rarity in this segment.

Mr Voonik, the company claims comes with a highly advanced style recommendation engine, that promises to give a very relevant product selection to each consumer. Online stylists will help customers handpick the best clothes based on their body type, personality, budget and style preferences. With over 1 Lakh products available on Mr Voonik already, the fashion marketplace is set to grow exponentially with plans of adding 1000 more brands within a month of launch.

“When we started Voonik some three years ago, we had a clear vision of becoming the country’s largest fashion destination. With over 7 million app downloads and  9 million registered users, we are the among the fastest growing companies in the sector. But I feel this success is incomplete as we have not reached the other half of the fashion consumers, men. So here we are, launching a dedicated fashion platform for men. With the launch of Mr. Voonik, we are solving a big shopping problem for men. Now they will be able to see the clothes that suit their personality and buy without worrying about the price, and without having to spend a lot of time.” [Sujayath, Cofounder of Voonik]

What’s your take on this expansion?

Losing Focus / Differentiation OR Targeting bigger market?

Aside, Sujayath is talking about Voonik growth story @UnPluggd, India’s biggest startup conf.

From Struggling Early Days To Building A Growth Engine, Listen Up To Voonik’s Sujayath @UnPluggd

Voonik started in 2013 with the idea of creating a new way of shopping that enables users to buy what suits their build, lifestyle, and budget.

Early days were tough with no customers and sales (read more about Voonik’s early days). There was a point when they contemplated pivoting to Saas model. But their core belief in the idea was what kept them going. Slowly, the traffic built up and sales started happening.

Today Voonik is the highest rated fashion app in India and has more than 5 million downloads.

6 months comparison

“Voonik is looking to grow from $80 Million GMV to $550 Million GMV and end the FY16-17 with profit. We want to be the number one fashion platform in India by engagement and market share and grow from 10K to 50K sellers. We should be at 90% gross margin and recover the Customer Acquisition Cost (CAC) in the first month itself,” said Sujayath Ali, Cofounder and CEO, Voonik.

They entered a very crowded market, but have reached this stage primarily because of their persistence, focus, a few important business decisions and of course, very timely funding support.

If you would love to know the details behind this amazing growth journey, then do join us this UnPluggd (May 6th & 7th at Park Plaza hotel, Bangalore) where Sujayath Ali, Cofounder and CEO of Voonik would be sharing the Voonik growth story.

UnPluggd Details

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Venue: Park Plaza hotel (Marathahalli), Bangalore
URL: http://nextbigwhat.com
BUY tickets from here (ticketing widget is also embedded in the post).

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Voonik Acquihires Getsty, A Personal Shopping Platform For Men

Fashion marketplace for women, Voonik is set to launch its men’s fashion app and so has acquihired Getsty, a curator of personalised fashion for men to speed up the setting up of its new division.

Getsty, a Bangalore based personal shopping site for men was co-founded by two IIT-Kanpur graduates, Saurabh Acharya & Ashish Khandelwal.

voonik founders

Getsty created a personal shopping experience for men, by connecting them to stylists. Through a simple questionnaire, customers could create their profile on Getsty, on the basis of which their personal stylist would send them a set of 8-10 clothes most appropriate for them. Customers could keep whatever they liked and return the rest of the clothes.

The acquihiring will help Voonik to leverage its existing customer base, its supplier network and its recommendation engine to speed up its own men’s offering.

Voonik CEO and Co-Founder Sujayath Ali said, “Our customers have given us the confidence that there is a huge market for personalisation and affordable fashion. With 5 million plus installs, we already have highest engagement in shopping apps and have grown 2600% Y-O-Y in FY15-16. Our customers have consistently demanded a men’s range on Voonik, so that the men in their families could also have as much fun shopping as they do. With this huge demand already in place and the lack of good fashion apps for men, I feel there is a large untapped market for this product.”

Last year, Voonik had acquihired TrialKart, a mobile platform that provides a virtual dressing room experience to shoppers.

Voonik Ditches App-Only Model; Launches Desktop Site

Voonik, a personal shopping app for women announced the launch of its new desktop experience at http://www.voonik.com. After demonstrating tremendous growth and scale through an app-only strategy, Voonik is all geared up to offer its large and growing customer base with a multi-channel experience.

Voonik launched its app in August 2014. It was quick to spot the benefits of a mobile-only strategy riding on the fast growth curve, lower user acquisition costs and a personalized shopping experience. With a small and agile marketing team, Voonik grew faster than its competitors within a year.

“Voonik is now doing 10,000 orders a day and this will increase to 15,000 in a month after our desktop launch and we are aiming for 20,000 daily orders by January. While the other e-commerce companies are switching to an app-only strategy, we at Voonik think we are moving closer to our user base by providing them access to a personalized store across multiple platforms. We have the highest conversion rate in the industry for our app and we expect to get the highest conversion on desktop as well.” [Sujayath Ali, Voonik Founder]

Voonik has identified the total addressable women internet audience at 40 million and the total women smartphone users at 21 million. Most of the new users will be first- time online shoppers. Having already clocked 3.5 million app downloads, the Voonik team decided that the best way to capture a larger market share is to open its doors to a wider target audience across web and mobile.