WebEngage launches custom targeting for shopping cart abandonment (and more)

You can use notifications to run promotions on the checkout page for, say, users who have added items to the cart but haven’t checked out in a certain timeframe.Using custom targeting, you can optionally configure to run these promotions only for a certain value of the cart size or number of items in cart or only for items from a certain category

WebEngage Secures Seed Funding From IAN

#webengage, the Mumbai based startup that started with a web annotation idea and later pivoted into a customer engagement tool/feedback service has raised its first round of funding from IAN.…