TargetingMantra, a data analytics, and personalization service for ecommerce companies has raised $1.1mn funding from 500Startups, Nexus Venture Partners and One97 Mobility Fund.
TargetingMantra’s omni-channel personalization suite analyzes multiple data sources including user behaviour across web, mobile and other places to showcase the most relevant information and products to a user, thereby improving user satisfaction and increasing conversion rates and revenues for e-commerce players.
With clients across India, South-East Asia, Brazil and USA, TargetingMantra‘s SaaS based service offers analytics to websites based on customer profiling that provides additional insights to businesses and in turn help them offer better product recommendation to customers.
Mobile drives between 30-50% of all online sales and its role will become increasingly dominant in the future – TargetingMantra offers omni-channel personalization via web, iOS and Android.
TargetingMantra plans to use the funding to continue developing its core offering and developing new products in the targeting space.
The Silicon Valley and New Delhi based company has roped in advisors like RajanAnandan (MD Google India), Ankur Warikoo (Head, Groupon Asia-Pacific) and Gaurav Agarwal (former Farmville MD).