Pune based TastyKhana has announced a strategic partnership with global player, Delivery Hero, which is also investing $5mn in the company.
TastyKhana has been focusing on mobile app market (for ordering) and the company claims to have seen mobile orders increase by 40% within the last month. After the first small invesment in 2012, TastyKhana has grown more than 400% and the company has over 1,000 restaurant partnerships in Mumbai, and is associated with more than 3,000 restaurants across the seven cities it operates in.
Delivery Hero which is present in 14 markets worldwide, is taking a strategic investment route to invest in Indian market.
“The strength in our core markets allows us to invest in smaller, innovative companies like TastyKhana to accompany them with technological know-how and financial resources on their way to the top,” said Niklas Östberg, CEO of Delivery Hero.
Earlier, UK based JustEat entered Indian market by acquiring Hungryzone.
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