Tata Aria–Launched, Priced at Rs 15 Lakh Onwards

Tata Motors has launched India’s first four-wheel drive crossover called Tata Aria almost 10 months after the vehicle was unveiled at the auto expo. Tata Aria is expected to boost the company’s luxury multi-purpose vehicles (MPV) segment and will be priced between Rs 15.5 lakh onwards.

Tata Aria is first crossover car and is also the first vehicle to have an in-dash GPS system.

"We have priced the Aria Pride at Rs 15.5-lakh and Rs 15.85-lakh for Delhi and Mumbai, respectively," Tata Motors’ Managing Director for India operations, P M Telang said.

Tata Aria is currently available in eight attractive colours in 25 cities through 69 dealerships in India.

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