Tata Aria–Launched, Priced at Rs 15 Lakh Onwards

Tata Motors has launched India’s first four-wheel drive crossover called Tata Aria almost 10 months after the vehicle was unveiled at the auto expo. Tata Aria is expected to boost the company’s luxury multi-purpose vehicles (MPV) segment and will be priced between Rs 15.5 lakh onwards.

Tata Aria is first crossover car and is also the first vehicle to have an in-dash GPS system.

"We have priced the Aria Pride at Rs 15.5-lakh and Rs 15.85-lakh for Delhi and Mumbai, respectively," Tata Motors’ Managing Director for India operations, P M Telang said.

Tata Aria is currently available in eight attractive colours in 25 cities through 69 dealerships in India.

Add comment

NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.

Newsletter

Newsletter