Tata DOCOMO has launched TwittCom, a Twitter application for its GSM prepaid customers that will allow them to recharge and activate a Value added service/ application through Twitter.
For registering their numbers customers have to follow a simple process: go to the twitter handle of the company @tatadocomo, type in #reg <Mobile Number> and they will receive a pin code for verification through SMS.
Once the verification code is received, customers need to go to the twitter handle again, key in #code <Pincode> and they will get a retweet confirming registration. For activating value added services the process is simple, a customer just needs to go to the handle (@tatadocomo) and key in #act# <Service><value>. They will get a twit back confirming activation of the service.
An interesting concept? Are you game to remember these hashtags?
[Disclosure: DOCOMO is an advertiser on Pluggd.in]