Tata DOCOMO Launches ‘Offers near Me’ (LBS) and ‘‘Grab a Song’ Offering (Voice recognition)

Tata DOCOMO, the unified telecom brand of Tata Teleservices Limited has launchedOffers Near Me’, a unique Location-Based Advertising Service for its GSM customers in Andhra Pradesh. Tata DOCOMO has partnered with Stay In Touch Mobile for this VAS offering and has successfully piloted this project in Andhra Pradesh. The exciting new service will be rolled out nationally in a phased manner.

Offers Near Me’ is early first location-based opt-in program that allows Tata DOCOMO GSM customers to receive exciting deals, offers and discount coupons from their favorite retailers—FMCG brands, apparel companies, malls, restaurants, cinemas, coffee shops, auto dealers, and many more. Value deals and discounts offered depend on the location the customer is travelling in and individual retailer offers.

This service is free and Tata DOCOMO GSM customers will not be charged, but to subscribe this service customers will have to dial the interactive portal at *533*9#. Upon subscription, customers will be provided with an enhanced shopping experience, receiving timely location-specific deals in the exact location they are in.

A similar service, DealRadio was created during Pluggd.in hackathon.

Grab a Song

DOCOMO earlier launched ‘Grab a Song’ service available for its GSM and CDMA customers, enabling subscribers to grab the song he/she is listening.

The process to activate the ‘Grab a Song’ service is simple—when a Tata DOCOMO customer hears a song he/she likes anywhere, all he/she has to do is dial 57878 and hold the phone near the speaker of the source of the sound, be it a TV, laptop, music system, car stereo, in a cinema hall and so on. As soon as the customer does this, voice recognition software at the back-end will match the song’s availability in the Tata DOCOMO ‘Call Me Tune’ database and identify it from within the vast collection. Within 30 seconds, the customer will receive an SMS confirming the activation of the service and the song details, including the movie or album it is from, and the name of the singer(s). Tata DOCOMO customers can avail this service by dialing 57878, toll-free. Subscription charges for the service are Rs 30 per month for both GSM and CDMA customers, whereas the song downloading charges would be Rs 15 for 90 days for GSM customers and Rs 10 for 30 days for CDMA customers. Customers can also search any song via SMS, simply by sending the Song Name & Movie Name to 57878.

* Disclosure: Docomo is an advertiser on Pluggd.in.

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