Tata DoCoMo has launched reverse ring-back tone service enabling callers to to listen to song of one’s own choice at the time of calling anyone [instead of listening to a traditional tring-tring or the caller tune set by others].

To access this service, subscribers will be charged 2 paise per second and the subscription charges will be Rs 15 for a period of 30 days for Rs 10 per song download for both post-paid and pre-paid subscribers.

An interesting service that takes personalization to a new level and overrides others’ personalization! (What’s your opinion, by the way?)

Tata DoCoMo recently launched daily plans enabling subscribers to choose a daily pack that suits their immediate calling need, on the fly without being locked into a longer term pack.

The company is surely setting new benchmark for others to follow.

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