India is all about landmark based driving directions and Tata DOCOMO has launched RouteFinder service, that gives you turn by turn directions right on your phone via sms.
That is, you don’t need a 3G enabled smartphone for this and DOCOMO has clubbed an interesting offer as well – If you request for direction for the first time, your next request will be complementary! As far as pricing is concerned, the service is charged at Rs. 5/direction.
Earlier Google launched landmark based driving direction service and in general, this space is open for innovation (PowerPlug winner, Latlong is also doing interesting stuff regarding driving direction), but nobody can claim the leader spot in this business, as yet.
Recommended Read: Why Sat Nav(s) are not for Indian consumers?
Disclosure: DOCOMO is an annual sponsor at Pluggd.in.