With everyone embarking on ecommerce ventures and having witnessed the soaring demand, Tata Group is set to join the bandwagon by end of this month. Entering the online market now, may be a little late though.
The Tata Group will enter the space with the launch of its online marketplace called ‘Tata CLiQ’, by the end of this month. The marketplace will make it convenient for the customers by integrating the online channel with support at brick and mortar stores.
The yet-to-be launched business will focus on apparel, electronics and footwear.
Ashutosh Pandey will head the operations as CEO. Tata Group currently operates in the offline retail segment with brands like Westside, Landmark and jewellery brand outlet Tanishq.
The e-commerce marketplace has witnessed few more entrants recently including Reliance Industries’ platform called Ajito and Aditya Birla Group’s abof.[source]