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Tata Motors partners with what3words; Redefines navigation with just 3 words

In a first for the Indian automotive industry, the partnership with Tata Motors and what3words will enable car-drivers to enter a 3 word address by voice or text input, and then navigate to the accurate address within 3 meters of the destination location.

This is especially relevant in the Indian context, where addresses are non-standard and complex network of roads make it difficult for last-mile navigation. This accurate & unique 3 word-addressing system will make the last-mile navigation simple, safe, hassle-free and less time-consuming for the Indian customers.

With the what3words technology, a 3 word address can simply be entered into the car navigation system, manually or via speech recognition. To prevent errors, every 3 word address is unique, and similar addresses are located far apart to avoid confusion. Additionally, the intelligent AutoSuggest feature helps drivers to spot and correct their mistakes immediately and effortlessly redirects them to the accurate address.

The what3words system is available in 36 languages, including 5 Indian languages: Hindi, Bengali, Tamil, Telugu and Marathi. The addition of these new native languages means that what3words will be making this technology more accessible for the Indian consumer.

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