IT and ITES Employees not so bothered about Tax Planning

Tax planning is a big business in India and as per a survey of 1,169 salaried individuals from the IT/ITeS segment in the age group of 22-54 years (across the cities of Bangalore, Chennai and Hyderabad):

70% of those surveyed did not have any medical insurance and about 18 per cent only had medical insurance cover provided by their employers
36% of the respondents did not have any kind of life insurance in Hyderabad.
more than 60 per cent had not fully utilised the limit of Rs 1 lakh
11 per cent of the respondents in Hyderabad used only Provident Fund (PF) investments, among the various tax saving options available.
Only 18 per cent of those surveyed featuring it in their portfolio of tax saving instruments. [source]

Lack of awareness about tax instruments and investment options is where lies a huge opportunity for players in this space.

What’s your opinion?