In 1980, Senator Ted Kennedy campaigned for the US presidency. During a high-profile TV interview, the anchor asked Kennedy, “Why are you running for president?” Ten incredibly long seconds passed—an eternity of dead air—before Kennedy came up with an answer. This was the exact point at which Kennedy’s presidential campaign began to go downhill.
Prime yourself to answer probable questions from bosses, clients, and job interviewers. Have clear answers ready.
