Tenjin Report: Rise in In-App Purchases & Decline in eCPMs

  • In-app purchases on Android and iOS increased by 23% and 24% respectively.
  • Average eCPM declined by 26% on Android and 12% on iOS between H2 2022 and H1 2023.
  • UK overtakes other countries on iOS app installs; its growth forces app developers to rethink monetization and ad strategies.
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