Test #1: Can You Develop a Simple Plan for Your Strategy?

Simplifying complexity is a leader’s superpower.

Focus on outcomes, rather than priorities. Rather than framing the discussion around the question “What are we going to work on?” ask yourself, “What do we need to accomplish? What are the three or four things that, if we accomplish them over the next twelve months, will make this a good year?”

This is the approach that John Donahoe, the CEO of Nike, uses with his leadership teams. “Priorities for priorities’ sake are dangerous,” he said. “Priorities have to be geared to a specific outcome in mind. And they have to be measurable, but they don’t always have to be quantitative.”

There might not be metrics for everything, but the question is, have we achieved that outcome, and can we identify the specifics that we need to tackle to achieve it?

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