Test #2: Making Your Company Culture Real and Relevant

A company’s culture is unique and varies based on its industry and history. However, leaders who want to ensure their company’s culture matters can follow certain practices.

These include clearly defining and reinforcing expected behaviors based on company values, recognizing employees who embody those values, and periodically reviewing and assessing the culture.

Guidewire’s cofounder and Chairman, Marcus Ryu, emphasized the importance of creating a culture that employees want to belong to as citizens, rather than simply consume.

This requires a commitment from senior leaders to define, model, and assess the culture, as well as to usher out employees who consistently behave in ways that contradict the stated values. Regular anonymous surveys of employee perceptions of the culture are also crucial to ensuring that the day-to-day reality aligns with the company’s aspirations.

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