Beware of becoming too much of an expert in your field, as it can make it difficult to see the bigger picture. What may seem obvious to you may not be obvious to others, so don’t dismiss simple concepts as common knowledge.
To ensure that your simple plan is effective, you should test it with key focus groups, including employees and important directors if you’re the CEO. This will help you identify what is clear, what is missing, and whether employees understand how their work fits into the plan and why it matters.
