The “10,000 Experiment Rule” Which Facebook and Netflix Follow


Rather than betting the company on a major app re-design, start by running smaller tests on your navigation and onboarding flow. These won’t necessarily immediately fix your retention or engagement problems. But week over week, making small, incremental improvements of between 2-5%, can translate into a massive increase to your bottom line. That’s because small wins compound into big ones over time.
Do 10,000 experiments.
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