The 4 Types of Buying Behaviour

Have you ever caught yourself craving trendy shoes? Only to realise that there is nothing really special about their look a few weeks after, and you are left wondering why you even purchased them in the first place. This scenario is very similar to the four consumer buying behaviors described down below. Generally speaking, there are different consumer buying behaviours, which can be categorised in the following:

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like

Variety-Seeking Buying Behavior

You display this type of purchase behaviour when there are visible differences between a product within the existing brands. You, as a consumer, might want to try out a similar…
View Post