The Background

In 2000, if you had a product that made money, you could spend as much as you could raise until the cost of advertising rises higher than your cost of goods. Companies like eBay and Amazon and thousands of others started pouring money into advertisements on AdWords.

Google became insanely rich, the advertisers became insanely rich, and the customers were happy they found solutions to their problems. Enter stage left: The internet marketer.

The creation of micro-niches is at an all-time high level of intensity and complexity. There’s no way to standardize the education of cutting-edge micro-niches, which means there’s no reliable way to verify someone’s marketing skills.

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