The Content Inc Model is a six-step process marketers can follow to efficiently and effectively develop a winning content marketing program.
- The Sweet Spot: A blend of your core knowledge and passion.
- Content Tilt: Defining what makes you different from your competition.
- Building the Base: Determining which content distribution channels will be your foundation for publishing.
- Harvesting Audience: Leveraging different methods to draw in an audience.
- Diversification: How to break out from your base distribution channels and build additional streams.
- Monetization and scaling. Where the money is.