The Content Inc Model

The Content Inc Model is a six-step process marketers can follow to efficiently and effectively develop a winning content marketing program.

  • The Sweet Spot: A blend of your core knowledge and passion.
  • Content Tilt: Defining what makes you different from your competition.
  • Building the Base: Determining which content distribution channels will be your foundation for publishing.
  • Harvesting Audience: Leveraging different methods to draw in an audience.
  • Diversification: How to break out from your base distribution channels and build additional streams.
  • Monetization and scaling. Where the money is.

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