The Cost Shift: Perks to Price

Great leaders don’t become leaders because they want to get something, but because they know they can give something.

Great leaders act before others, and they do more than others. Great leaders face uncertainty and doubt, and they move through it to pave the way for others.

In a fast-changing world, maintaining best practices should be balanced with creating, and leaders should teach their employees to stop thinking in terms of “I do what I have always done” and start accepting as a motto the “creative zone” adage: “I attempt to think what I have never thought before.”

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