The Customer isn't always right

Do you ever get unreasonable requests from customers—or their sales reps? You’re not alone. Is there such a thing as a bad customer?

Yes, sometimes. We all get requests from customers—some reasonable and some otherwise. In the back of our minds, there’s a little voice saying,

“The customer is always right. Right?”

When considering requests, look for the patterns. Is this a one-time thing? When in doubt, defer to the customer. If it’s happening often, it may be time to reconsider your policies.
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