Marketers often forget to measure who our real customers are? Who is going to stick with us when time gets tough?
We forget to understand what a real success looks like and how to measure it? We measure success based on conversion rate, cost of acquisition or even worse visits to our website. But all of these will only get us to the moon. But what we really want is to go beyond our own galaxy.
Cohort analysis and Customer Lifetime Value analysis helps you to do that. It helps us to find the channels, medium or sources which bring customers that create value for your business in long-term.