The Engineer’s Disease: Starting Backwards

Most people who start a business (and engineers are especially prone to this, hence the term Engineer’s Disease) do it in the following order:

Build A Product You Think People Will Like

Ask “Who wants this?” as you walk out the door and wave it around.

When no one wants to purchase the amazing product they spent months creating, they become depressed. Instead, consider what Alexis and Noah advise you to do: Before creating anything to assist potential customers in solving their problems, speak with them to ascertain what issues they currently face.

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like

3x3x3 encourages you to

3x3x3 encourages you to define three development goals, over a three-month period, engaging three other people to support you in those goals and hold you accountable.  It’s a framework that…
View Post

Ego in Success

Success is intoxicating, but to sustain it requires sobriety. We can’t keep learning if we think we already know everything. We can’t buy into the myths we make for ourselves…
View Post