The farmer gets Rs. 1 on your 250 Rs coffee (value chain) (www.tribuneindia.com)

To gain high profit levels, companies are squeezing the grower’s price.
For every cup of hot coffee that costs consumers Rs 250 on an average in any upscale coffee bar/lounge, the farmer’s share is only Re 1.

In India, coffee prices have been on the decline for almost three decades, thereby further aggravating the crisis in the picturesque coffee belt. To overcome growing debts, estimated at over Rs 8,000 crore, many growers have turned their homes into homestays, some have abandoned plantations and many have moved out.

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