- Ideas – Empathetic Imagination: See the big picture. Come up with and explore new ideas.
- Perspective – Patient Urgency: When bringing product to market, they’re able to work at multiple speeds and time frames, poised to seize opportunities.
- Action – Inventive Execution: Execute ideas with an integrative and inventive mindset.
- Attitude – Taking Relative View of Risk: Perceptions of risk relative – they want to be a part of the future, more than they are afraid of losing what they have.
- Leading – Leadership Partnership: How good ideas become great businesses. Producers are not alone.
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