The Four Stages of a Bootstrapped Business

In the Preparation stage, the focus will be on finding an audience, their biggest problem, and a solution that solves that problem in a way to make people pay for it. You will find out how to price your product initially and start selling.

In the Survival stage, the focus will be on finding a repeatable way to make money. You will learn how to work on the product, listen to your early customers, and start building out processes and automation to stay on top of your business.

In the Stability stage, you have found your way to generate revenue. At that point, you will look into offering a stable, mature product, hire people to help you run the business, and build long-lasting relationships with your customers.

In the Growth stage, you will find yourself at a crossroads: should you keep running the company, or do you want to sell it? You will discover strategies and step-by-step guidelines that will allow you to do either, as you will learn how to remove yourself from the business.

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