The GAME framework is

The GAME framework is a 4-step process that can define metrics for any feature or product.

Step 1: Articulate your goals

To define your goals, ask yourself the following questions:

User goals: How will my users benefit from my product? What problems do my users want my product to solve for them? How will my users interact with the product? 

Business goals: What are the tactical or strategic business benefits? Increase revenue? Decrease cost? Enter a new market? 

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