Digital is an incredible medium, an enabler of businesses that previously wouldn’t have had a chance of succeeding without a factory and huge investment. But it’s not mastering the medium—understanding how the technology works—that matters; it’s how and why you use it.
You don’t have to become the best in the world at Twitter to be the best business in the world at what you do. The opportunity here is far greater than mastering the tools so that we have replacements for the old ways of broadcasting. Digital gives us opportunities to see our customers and be more responsive to their wants.