Everyone farms. Your “field” might be your job, your product, or your brand, but reflexively, when you find a fertile field, you farm. Your neurological preferences take over, and you become protective of your craft, digging in for what you hope will be a repeat of the prior harvest.
While this tendency served us well for the last ten thousand years, it leaves us unprepared for today’s era of rapid change. To break free, we need to better understand our farming bias and learn how to awaken our inner hunter.