The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future is a book written by Martin Reeves and Jack Fuller that explores how to use creativity and imagination to generate innovative ideas.
The authors discuss the creative process, how to use creative play to spark innovative business ideas [2], and how to develop an environment and culture that foster creative thinking and facilitate the generation of innovative ideas.
Additionally, the authors provide practical steps for implementing the ideas and strategies discussed in the book. The book provides a comprehensive look at how to use creativity and imagination to create innovative ideas and create a successful company.
