1. Publish a manifesto.
Give it away and make it easy for the manifesto to spread far and wide. It doesn’t have to be printed or even written.
2. Make it easy for your followers to connect with you.
3. Make it easy for your followers to connect with one another. There’s that little nod that one restaurant regular gives to another recognized regular.
4. Realize that money is not the point of a movement.
5. Track your progress.
