The business world is currently too focused on short-term goals. This means that dealing with the great problems of the twenty-first century can seem like an impossible task – especially when the boardroom is fixated on investor returns, rather than harmful emissions and inequality.
However, several businesses are already leading the way. Companies like Unilever and Norsk Gjenvinning demonstrate how capitalism can be both value-driven and profitable. After all, if capitalism is to survive, that’s exactly what it must do.
