Product-market fit is the moment when a startup finally finds a widespread set of customers who resonate with its product. Finding product-market fit doesn’t necessarily provide an “aha” moment, but you can think of it as when the interest from customers validates that your product satisfies a need. Achieving product-market fit is a process. And while it’s not always a linear one for small businesses just getting started, these steps will help you figure out more about your core value proposition:
