The Law of Exclusivity

In the prospect’s mind, two companies cannot own the same word.

Trying to own the same word as a competitor is pointless. Nonetheless, many businesses continue to defy the law of exclusivity, often reinforcing the competitor’s position.

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like

Tune the Engine

What is the Ultimate Marketing Engine? The Ultimate Marketing Engine is a successful customer. The school of thought that says the purpose of a business is to profitably acquire and…
View Post

Let Go of the Past

We keep ourselves so tied up in regretting the past and fearing the future that we don’t have any energy left to figure out who we are and what we…
View Post