In the prospect’s mind, two companies cannot own the same word.
Trying to own the same word as a competitor is pointless. Nonetheless, many businesses continue to defy the law of exclusivity, often reinforcing the competitor’s position.
In the prospect’s mind, two companies cannot own the same word.
Trying to own the same word as a competitor is pointless. Nonetheless, many businesses continue to defy the law of exclusivity, often reinforcing the competitor’s position.