The main conflicts

For all our individual complexity, we all have one overpowering identity. Innovating is about understanding the gifts of that identity but also about seeing its shortcomings so we can seek out the people who will make up for those shortcomings.

The two main forms of conflict are the ones between Artists and Engineers (over the size of innovation) and between Sages and Athletes (over the speed of innovation).

At different moments in the life cycle of an innovation initiative, different dominant worldviews must come out on top: Artists and Athletes are great at launching an innovation while Sages and Engineers can establish the long-term environment for sustaining an innovation.

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