The Man Behind The

The Man Behind The Box

Fritz Zwicky was one of the most prolific scientists of the twentieth century. He wrote over three hundred articles, ten books, held fifty patents, developed rocket propulsion systems, and discovered dark matter. 

Zwicky had an incredible ability to generate unique solutions to problems. Yet, many do not know his creativity, problem-solving, and ideation method.

 His secret sauce is the ‘Zwicky Box’ , a simple yet powerful strategy for generating ideas and solving problems.


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