The Marketer’s Scientific Method” for CRO

Ask the Right Question:

  • Think ahead to the target data point
  • Decide what to change to test your theory

Do Your Research:

  • Conduct research to inform the experiment’s structure

Form Your Hypothesis:

  • Choose a side and view the experiment in the correct context

Conduct Your Experiment:

  • Use split testing tool to duplicate control and make changes to variable
  • Set up goal

Analyze Your Data:

  • Collect enough data to draw a proper conclusion
  • Reach 95% level of statistical significance

Finally, have one variant or control that outperformed by a large enough margin to be predictable.

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