Ask the Right Question:
- Think ahead to the target data point
- Decide what to change to test your theory
Do Your Research:
- Conduct research to inform the experiment’s structure
Form Your Hypothesis:
- Choose a side and view the experiment in the correct context
Conduct Your Experiment:
- Use split testing tool to duplicate control and make changes to variable
- Set up goal
Analyze Your Data:
- Collect enough data to draw a proper conclusion
- Reach 95% level of statistical significance
Finally, have one variant or control that outperformed by a large enough margin to be predictable.
